![]() ![]() For example, Romino Games will share positive community feedback and even showcase smaller streamers playing their games. In addition to the popularity of fanart, the explosion of interest in virtual photography through many games’ photo modes has led to even more UGC to highlight on social media.Īnything you can do to foster a sense of community is a plus. If you have seriously dedicated fans, don’t be shy about showing them off. For example, the Celeste Twitter account regularly shares user-generated content such as fanart. In other words, make a point to shout-out your fans when they show you love. Gamers are among the most passionate of any type of fandom.Ĭompanies should do everything in their power to harness their audience’s sense of community and creativity. Empower your community to market on your behalf Heard you were looking for Yakuza Kiwami… /7uNORWly0wĤ. Check out how Bethesda hypes up their upcoming digital #QuakeCon, including a variety of panels and livestreaming events. After all, building anticipation gets people talking (and ultimately tuning in). That’s why so much of social media for gamers is centered around creating a sense of hype. Gamers are constantly on the hunt for new content to check out, preferably in real-time. The popularity of livestreaming is well-documented, with Twitch scoring millions of average viewers per day. Focus on hyping up live events such as streams, announcements and competitions With all of that in mind, let’s dive into how to master gaming social media step-by-step. ![]() They’re plugged into the latest trends and memes, meanwhile representing a younger demographic (note that 59% of gamers are under the age of 34). A 2019 GlobalWebIndex report on Twitter usage found that 55% of gamers check in on the platform daily, and Twitter Insiders research found that 68% specifically do so to keep up with gaming news and trends. In general, gamers are digital natives who are chronically online. Rather than try to replicate the success of a certain game or team, it’s important to come up with a comprehensive social strategy that makes sense for your audience. Fall Guys – Creative Construction August 5, 2020īut before we get into the nitty-gritty, keep in mind that video gaming marketing is not one-size-fits-all. We're working on our first patch for the game, listening to ALL of your feedback and ideas, and are super grateful to everyone who's supported so far! ❤️ /OpD714xu26 We had over 1.5 million new players in the first 24 hours! When we say Fall Guys is experiencing a lot of traffic… The more players and streamers share clips of your project, the more likely it is to snowball in popularity. ![]() We’ve seen it in the past with Fortnite and more recently with Fall Guys. It’s no secret that social media can potentially transform a seemingly smaller studio or game into a viral sensation. 8 strategies to level up your video gaming marketing Good questions! Our strategy guide to social media for gamers breaks it all down step-by-step. Plus, Twitter found that from 2020 through 2021, audiences sent 70 gaming-related Tweets per second.īut how do you get in on the action? What does it take to build up a gaming audience via social? Heck, Twitter has its own trending category dedicated to gaming. Meanwhile, Twitch streamers and esports stars boast some of the most engaged social followers around. Social media absolutely explodes every time there’s an E3 or Nintendo Direct. There’s a massive window of opportunity for indie developers, esports teams and industry giants (think: Nintendo) to grow their audiences right now.Īnd doing so starts by mastering social media for gamers. If anything, gaming is poised to grow even more as competing forms of entertainment (film, television, sports) stall due to COVID-19. Video games are projected to become a $400+ billion market by 2028, with no signs of slowing down. To say the gaming industry is doing well would be the ultimate understatement. ![]()
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